WesBell Electronics
Wire and Cable Blog



Posts tagged: romex pricing

Romex and UFB Electrical Wire Pricing Lowered!

Since copper is a daily fluctuating commodity we must keep up to date on our copper wire and cable pricing. Over the last month alone copper rose above $4.20 per pound, came back down to $3.20 per pound and has settled in the last few days around $3.60 per pound.

When buying and selling copper electrical wire such as Romex® and UFB underground cable we have to watch the pricing very carefully because the amount of copper in each conductor can drastically change the price. When copper goes down we have to lower our pricing in order to compete with other wire and cable distributors and when pricing goes up we have to increase our pricing so that we don’t lose money on orders.

With that being said, over the last few days WesBell has lowered all pricing on copper wire and cable in order to show our customers we’re honest and not trying to make “extra money” while copper is decreasing. We’ve heard many stories from our customers that their electrical wire vendor increased pricing when copper was high but didn’t decrease pricing when copper lowered.

We like to keep our customers informed of when copper is increasing and decreasing by showing them on our website. We keep the last 3 years worth of copper pricing online so that when you buy something that you haven’t bought in over a year you can see exactly why there was a price increase or decrease.

The last thing we want to hear is that our pricing is 10% higher than our competitor because we work hard to please our customers in every way and a higher price can give a potential customer a bad impression of our entire company. We stay on top of copper, stay current on pricing, offer free shipping on orders over $250, ship from the tax free state of NH, offer exact cut lengths and stand by our on time delivery as one of our top 3 ISO9001 quality objectives.

As an ISO9001 company we analyze, and document, everything that goes wrong, discuss it, and implement a new procedure to be sure that it can’t happen again. Being an ISO certified company is so much more than “extra paperwork”. It forces companies to do the right thing, take the right steps forward and to, not only look for new customers, but to take a step back and be sure you’re pleasing your current customers even more.

People talk about money multiple times a day so we know how important our wire and cable pricing is to our customers. We look at other websites pricing before uploading ours so that we know we’re competitive. If we’re not please let us know!

Please call if you have and questions or comments about our website.

WesBell Electronics, Inc
(800) 334-8400

Why Romex© Can’t be Used Outdoors

Romex© is a type or electrical wire used indoors only for a few reasons. We get this question a lot since it has THHN THWN wires inside it that are allowed to be used outdoors.

Yes, THHN THWN wire can be used outdoors but not directly underground. Romex©, however has a bare copper ground wire inside the cable that is NOT fully protected by the PVC jacket covering all of the conductors. So when Romex© wire is used outdoors and gets wet with water, gas, oil or any type of solvent it could penetrate the jacket and ruin the connection by getting in contact with the bare copper ground wire.

What should you use instead?

MC cable can be used indoors and outdoors because the ground wire is an insulated THHN THWN wire as well. The common use for MC cable is indoors because it can be used without conduit for a much easier installation. However, even if the metal clad jacket doesn’t fully protect the THHN THWN wires they already have the approvals alone to withstand outdoor environments. Copper and Aluminum MC cable can also be used in conduit.

Why not just run THHN THWN wires individually?

You can. Depending on the current copper prices we’ll sometimes push our customers in that direction because the cost of all 4 electrical wires are cheaper than the cable. However, sometimes the cable is cheaper as well. There’s also the added labor involved in pushing each individual wire through conduit or tying all four together to push them through as a group.

We have a highly trained staff here at WesBell Electronics and are here to help you. We’ll give you the cheaper option before you ask and help you find the correct cable by the installation it’s going in. If you have questions please ask and we’ll gladly help you through the process and explain what we’re saying to help you understand.

Toll Free – (800) 334-8400

Romex Cable Pricing

You might wonder how you can call 5 different wire and cable distributors and get a range of pricing for the same product. You’re expecting to get better pricing than Home Depot and Lowes right? Well sometimes that’s the case and sometimes it’s not for multiple reasons.

1. Copper

Copper is a volatile commodity traded on the stock market which changes the prices of electrical wire and cable drastically. Electronic cable and portable cord products have more engineering, jacket and materials in them to affect the price. Electrical wire and cable is mostly made with copper and a small amount of insulation to keep costs down as much as possible.

Copper can go up or down over 10% each day depending on how much play it gets and the supply and demand of the actual product. Normally when contractors call for pricing on large amounts it will come straight from the manufacturer because stocking that much copper can be fatal.

2. Time of Purchase

With copper going up and down daily it’s just as hard to time the purchase of inventory as it is the next big stock purchase. Your hope is to buy at the bottom and sell at the top but that scenario is usually unlikely. So assume you buy 50,000 feet of Romex 14/2 for your inventory at .15/ft and copper drops 10% over the next week. If a customer calls to purchase 10,000 feet you will mark up your .15/ft while other distributors who don’t have stock will mark up a price of .135/ft (10% less). Ideally if that distributor only wants to make 10% on the order they could sell it at your current cost.

On the flip side of that scenario the inventory could work in your advantage. Assume you bought the Romex 14/2 at .15/ft and copper went up 10%. You now have the upper hand to possibly make a little more than you planned because distributors without inventory must buy at a current price of .167/ft (10% higher).

3. Clout/Relationship with Manufacturer

Most people and businesses understand quantity breaks where 1 TV will cost $900 and 10 of the same TV’s might cost $850 each. The same works in the wire and cable industry but relationships are a big part as well because the manufacturers have competition too. They like to see that you trust in their product, price and customer service so much that you don’t call anyone else. That’s worth a better price to them and you can work together at creating new business and opportunities.

Those 3 points are fairly specific to the wire and cable industry but are also standard in the name of business itself. You shouldn’t take advantage of a good customer by saying; “They always buy from us anyways”. That’s a very poor look at customer service and treating you current customers worse than potential new customers is not a good idea.

Some companies offer deals only available for new customers! That’s an outrage! Treat your current customers better than your new customers because they’ve been giving you business for years and deserve that treatment. How would you feel if you’ve been buying TV’s for years from the same company at $850 each and then they offer the same TV to new customers only at $800 each? Probably like you’re worth nothing to them? Then don’t use this technique on your customers or they may feel the same way.