WesBell Electronics
Wire and Cable Blog



Posts tagged: copper wire and cable

Our Electrical Wire and Cable Website is Growing!

At WesBell Electronics we’re very excited to see the growth of our website in the tough 2011 economy. Our website offers electrical wire and cable for sale online and many more products that we offer that need to be ordered over the phone. It’s hard to keep updated pricing on copper wire because it changes every day. So we only keep our popular items available to buy as we work on procedures to get more items listed.

As more and more people visit our website we’re starting to see trends and percentages that are helping us move forward. If we get 1000 visitors we’ll see a certain amount of phone calls, orders placed online and orders placed over the phone. Based on that data, if visits increase 10 times then everything else should follow accordingly. That way we can put a budget on how much to spend to get our website to the next level.

Not only do we want to increase the visitors to our website, but we also want to increase the conversion rate to an order. So we started to offer free shipping on orders over $250 and exact cut lengths for electrical contractors and home owners who have no need for a 500 foot spool of copper wire. Like most sales people, we don’t like to say the word “no” to anyone that calls and needs a somthing specific so work as hard as we can to avoid it.

Our web design team has been working hard on the layout of our website to make it much easier to navigate for those who have a tough time using the internet and computers in general. We use the keywords that we promote so that it’s easy, once you arrive, to find what you’re looking for.

We have many pages on our website that reference welding cable and strongly promote it throughout the search engines. That puts us near the top of a search when someone types in the phrase “Welding Cable”. We aren’t going to change the term welding cable to the manufactures part number once you get to our website because we know it would be difficult for you to find.  

We appreciate any feedback you might have on our website or our products because we’ll use that information to figure out how to make your experience better. As an ISO 9001 certified company we must follow strict procedures to comply with the their standards. It assures our customers that we handle things the right way and take the neccessary steps to fix something that might go wrong. Not only do we want to avoid a similar mistake, but need to take action in order to be compliant with the ISO standards.

WesBell Electronics Inc
(800) 334-8400

Current Copper Pricing Update

The price of copper as a commodity traded on the NYSE has a lot to do with the current costs of electrical wire and cable. So far this year copper has been fairly steady in the $4.40 – $4.85 per pound range keeping the wire and cable pricing somewhat steady as well.

If you keep an eye on the current copper price per pound then you can do a simple equation to check your current electrical wire pricing. This is not an exact formula but if you apply the same percentage increase or decrease to the cost of your wire then you’ll have a good idea of the current cost.

Customers sometimes call and request pricing on electrical wire they they plan on buying in a month or two. It’s great to plan ahead but we need to let you know that copper changes daily and that price will most likely be different by the time you call to place the order.

So we like to send our customers to our current copper pricing page on our website to keep them aware of whether their price will go up or down when it comes time to buy. Every 2 weeks we plug in the current price of copper so that you can adjust your quote without having to continuously call back for an updated price.

Impact on Electrical Wire Pricing

It’s not uncommon for contractors and businesses to call with a $10,000 to $15,000 order for wire and cable products. So a 10% increase or decrease in copper can be very significant to the job they’re bidding. Remember I said copper has been STEADY so far this year with a 10-12% fluctuation. That’s fairly calm for copper and any other commodity on the stock market, so when copper becomes unsteady you’ll have to keep an eye out every week to be sure your bid is still current. 

$12,000 + 10% = $13,200

Copper has been the new craze for thieves as they go from building to building cutting the electrical cables from the power supply in order to sell it to scrap yards. Keep a close eye on all of your wire and cable and don’t throw any of it away. Keep it in a scrap box and when it piles up bring it to the nearest scrap yard for some extra cash.

Romex Cable Pricing

You might wonder how you can call 5 different wire and cable distributors and get a range of pricing for the same product. You’re expecting to get better pricing than Home Depot and Lowes right? Well sometimes that’s the case and sometimes it’s not for multiple reasons.

1. Copper

Copper is a volatile commodity traded on the stock market which changes the prices of electrical wire and cable drastically. Electronic cable and portable cord products have more engineering, jacket and materials in them to affect the price. Electrical wire and cable is mostly made with copper and a small amount of insulation to keep costs down as much as possible.

Copper can go up or down over 10% each day depending on how much play it gets and the supply and demand of the actual product. Normally when contractors call for pricing on large amounts it will come straight from the manufacturer because stocking that much copper can be fatal.

2. Time of Purchase

With copper going up and down daily it’s just as hard to time the purchase of inventory as it is the next big stock purchase. Your hope is to buy at the bottom and sell at the top but that scenario is usually unlikely. So assume you buy 50,000 feet of Romex 14/2 for your inventory at .15/ft and copper drops 10% over the next week. If a customer calls to purchase 10,000 feet you will mark up your .15/ft while other distributors who don’t have stock will mark up a price of .135/ft (10% less). Ideally if that distributor only wants to make 10% on the order they could sell it at your current cost.

On the flip side of that scenario the inventory could work in your advantage. Assume you bought the Romex 14/2 at .15/ft and copper went up 10%. You now have the upper hand to possibly make a little more than you planned because distributors without inventory must buy at a current price of .167/ft (10% higher).

3. Clout/Relationship with Manufacturer

Most people and businesses understand quantity breaks where 1 TV will cost $900 and 10 of the same TV’s might cost $850 each. The same works in the wire and cable industry but relationships are a big part as well because the manufacturers have competition too. They like to see that you trust in their product, price and customer service so much that you don’t call anyone else. That’s worth a better price to them and you can work together at creating new business and opportunities.

Those 3 points are fairly specific to the wire and cable industry but are also standard in the name of business itself. You shouldn’t take advantage of a good customer by saying; “They always buy from us anyways”. That’s a very poor look at customer service and treating you current customers worse than potential new customers is not a good idea.

Some companies offer deals only available for new customers! That’s an outrage! Treat your current customers better than your new customers because they’ve been giving you business for years and deserve that treatment. How would you feel if you’ve been buying TV’s for years from the same company at $850 each and then they offer the same TV to new customers only at $800 each? Probably like you’re worth nothing to them? Then don’t use this technique on your customers or they may feel the same way.